Herman Ledge

Herman Ledge came to us ready for a rebrand that would reflect how far the business had grown—and where it’s headed next. Their existing visuals felt generic and uninspired, no longer representing the confident, values-driven financial partner they’ve become. As a go-to resource for law firms and women entrepreneurs, Herman Ledge blends bookkeeping with coaching to help clients feel empowered and organized in their finances. The new brand needed to feel fun, approachable, and rooted in trust, without leaning into anything overly whimsical or cliché. We focused on creating a look that was simple yet confident, modern yet grounded, and professional without being dull.

The goal was to bring personality and energy into the visuals: something the client could wear proudly and see reflected consistently across every touchpoint, from the website to Zoom backgrounds. Greens and blues were a must, but we also explored warmer, more feminine tones to help the brand stand out in the financial arena. The final brand direction elevates Herman Ledge into a space that feels fresh, credible, and distinctly aligned with its mission: to help people see finances as a tool for freedom, not fear.