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Logo & Brand Design

It’s more than designing a logo. I work with clients to develop comprehensive visual identities that distinguish their business and resonate with their audience. From crafting logos and cohesive color schemes to designing versatile brand guidelines, my services ensure a consistent and impactful brand presence across all platforms.

Basic Logo Design

When you know exactly what you want

This package is perfect for the small business owner, entrepreneur, or creative who already has a clear vision for their logo and just needs professional execution to bring it to life. Whether you’ve sketched out an idea or have a detailed description in mind, we’ll work together to create a logo that’s clean, functional, and ready for the real world.

- Entrepreneurs or small businesses with a clear logo vision
- DIY-ers who just need a professional execution of an idea
- Startups working with limited budgets who need to start simple
- Individuals needing a personal brand mark (e.g., artists, consultants, freelancers)
1–2 Custom Logo Concepts
We'll start with up to two initial logo options based on your direction, goals, and style preferences.
Minor Tweaks
You’ve come to the table with a strong idea - we’ll fine-tune your selected concept with small adjustments to get it just right.
Simple Color Palette
Your logo colors, plus one complimentary brand color to round out your palette. You’ll receive color values in HEX, CMYK, and RGB formats for both digital and print use.
Font Pairing for Print & Web
Carefully selected font suggestions that complement your logo and work well in both digital and print applications.
Brand QuickGuide
A streamlined one-pager with everything you need at a glance—your final logo variations, brand colors, and font selections, plus guidelines on usage.
Final File Kit
A thoughtfully organized digital folder containing all of your essential logo files, so you’re set up for anything—from your website to business cards.
File types typically include:
- Print & digital-ready formats: PDF, JPG, PNG
- Scalable vector files: EPS, SVG
- Organized and labeled for easy access
Onboarding
Once you decide to move forward, I’ll send over a design contract and invoice for a 50% deposit to reserve your project spot. You’ll also receive a simple creative brief to share your ideas, goals, and preferences—this helps guide the design from the start. If you already have a sketch, inspiration images, or even a napkin drawing, this is where it all comes together.
Direction & Design
After reviewing your input, I’ll begin developing 1–2 custom logo concepts aligned with your vision. You’ll receive a preview of the concepts for review, and we’ll collaborate on any minor refinements needed to finalize your logo. Once approved, I’ll package everything up in your Final File Kit, complete with your Brand QuickGuide.

Your Investment starts at $850

Starter Brand Design

Everything you probably need to get started

If you’re building a new brand or giving your existing one a much-needed refresh, this package provides all the foundational elements to launch with confidence. It’s ideal for small businesses, creative professionals, or nonprofits who need more than just a logo—it’s the full starter kit for building a consistent and cohesive brand presence.

- New businesses building a professional foundation
- Clients who need more than just a logo—think color, type, and basic brand materials
- Creatives, nonprofits, or service providers launching a new venture
- Business owners planning to grow but who want to start with essentials
3 Custom Logo Concepts
Three unique, professionally designed logo options to explore different directions and visual styles for your brand.
2 Major Revisions + Minor Tweaks
Up to two rounds of significant design changes (layout, colors, font, etc.), followed by detail refinements to fine-tune the final version.
Custom Color Palette
A complete brand palette that extends beyond your logo colors. Organized into primary, secondary, and (when applicable) tertiary color groups, with HEX, CMYK, and RGB values for versatile use.
Font Pairing for Print & Web
Carefully curated typefaces to create a strong and flexible visual identity, including usage guidance for headers, body text, and supporting type styles.
Brand QuickGuide
A concise one-sheet with your core brand elements—logo variations, colors, and font selections—for quick reference and consistent use.
Comprehensive Visual Brand Guide
A more detailed document that outlines how to use your brand elements across various platforms and materials. This includes logo usage rules, spacing, do’s and don’ts, color usage, and font hierarchy.
Final File Kit
A fully organized digital folder containing all of your logo files, font files (or links), and brand guides.
File types typically include:
- JPG, PNG, PDF
- EPS and SVG for scalable vector use
- Files formatted for both print and digital
Starter Stationery Design
Custom-designed Business Cards and Letterhead, provided as editable Microsoft Word files and press-ready PDFs—perfect for day-to-day communication or a polished first impression.
Onboarding
After we’ve agreed to move forward, I’ll send over a design contract and invoice for a 50% deposit to get your project scheduled. You’ll also fill out a creative brief that captures your goals, brand personality, and design preferences. This helps me understand the bigger picture and lays the groundwork for a cohesive visual identity.
Direction & Design
From your input, I’ll create 3 unique logo concepts and develop a custom color palette and font system that work across print and digital. We’ll walk through up to two rounds of revisions to fine-tune your chosen direction. Once the logo is approved, I’ll build out the supporting materials—your Brand QuickGuide, full Visual Brand Guide, Starter Stationery, and Final File Kit—so you’re ready to launch confidently.

Your Investment starts at $2,000

Full Branding + Design

When you need everything and the kitchen sink

This all-inclusive package is for brands that want to do it right—from the ground up. It goes beyond visuals to build a strategic foundation for how your brand looks, sounds, and shows up in the world. Together, we’ll craft not only a cohesive visual identity but also key brand messaging, voice, and positioning that connect with your ideal audience.

Perfect for startups, growing businesses, nonprofits, or personal brands launching big ideas, this package sets you up with all the tools you need to confidently tell your story across every touchpoint—from pitch decks to packaging to social media.

- Growing businesses or startups looking to make a strong, strategic entrance
- Organizations preparing for a rebrand or major relaunch
- Brands that need consistency across multiple platforms (print, web, social, etc.)
- Founders who need not just a logo, but brand messaging, positioning, and identity systems
- Teams ready to invest in a long-term, scalable brand presence
3 Custom Logo Concepts
Three distinct logo directions to choose from, based on your goals, audience, and creative preferences.
Unlimited Revisions Until Final Approval
We’ll collaborate closely to refine your chosen concept until it feels just right—no cap on revision rounds.
Custom Color Palette
A fully developed palette organized into primary, secondary, and accent groups—complete with HEX, CMYK, and RGB codes for seamless implementation across media.
Font System for Print & Web
A typographic system with recommended fonts for headers, body copy, and supporting styles—with notes on best use for print and digital consistency.
Brand Pattern(s)
Custom-designed background or accent patterns that reflect your brand personality and enhance your visual toolkit.
Brand Imagery Sample Selection
A curated image and/or iconography style direction that includes a sample library and visual references to guide your future content creation and photography selection.
Brand QuickGuide
A one-sheet with logo variations, color codes, and font pairings—perfect for easy reference by your team or partners.
Comprehensive Brand Guide
A deep-dive document that outlines your complete brand system, including:
- Logo usage guidelines
- Typography rules
- Color usage
- Brand voice and tone
- Brand positioning
- Mission, values, and audience insights (if provided/applicable)
Final File Kit
A complete and clearly organized folder of all final brand assets, formatted and labeled for both print and digital use.
File types typically include: JPG, PNG, PDF, EPS, SVG, plus font files and guides.
Stationery Kit
A set of branded materials to get your business communications off the ground:
- Business Cards
- Letterhead (MS Word + press-ready PDF)
- Proposal Template
- Zoom/Teams Backgrounds (3 custom-branded designs)
Social Media Kit
Everything you need to show up consistently on social media:
- Canva brand setup
- 3–5 Canva Templates (posts or stories)
- Profile picture(s) and cover photo(s) designed for platforms like Instagram, Facebook, LinkedIn, and more
Onboarding
To kick things off, I’ll send over a design contract and 50% deposit invoice to reserve your project timeline. You'll receive a detailed discovery questionnaire designed to dig into your brand’s purpose, positioning, audience, and voice. This gives us a strong strategic foundation before diving into visuals.
Direction & Design
Using your insights and goals, I’ll create 3 custom logo concepts, supported by a comprehensive brand direction that includes voice, messaging, and visual style. We'll work together through as many refinement rounds as needed to get everything just right. Once finalized, I’ll deliver all your brand elements—including your full Brand Guide, pattern(s), imagery direction, stationery suite, social media kit, and Final File Kit—organized and ready for rollout across every platform.

Your Investment starts at $5,000

The Process

1 Prep

You will receive a questionnaire to fill out about you/your team, your brand, and your goals. We will use that information to create mood boards. We will then schedule a meeting to get together, review notes, and find a concept direction.

3 Refine

We meet again where you are presented with concepts to review and discuss. From there, we dial into the design and get it just right.

2 Design

This is where the magic happens: We have carefully created several concepts and meet to review and discuss them. These concepts will include color and typography, and show you how your logo might look in the real world. We pick where to go and begin to hone in on it.